Over the years, the casual wear market has evolved significantly. The industry witnessed rapid growth along with increased usage of casual wear by fashion-conscious employees of top MNCs owing to the relaxation of the dress code. You can find some awesome casual Spunk t-shirts, for example, which works well for chinos or denim for Friday, amongst the domestic line. The change in work culture is offering brands immense potential.
These brands are growing across segments of the Indian market. Considering the example of Spunk, apart from the clothing line, Spunk shorts are also available for men and women. Then there are international brands like Tommy Hilfiger and Esprit who have shown growth over the years in the casual wear segment. Even premium brands such as Zara, Mango, and Arrow have introduced casual wear.
Some of the best casual wear brands in India are –
They have casual wear and accessories for men, women, and kids right from GAPKids, babyGAP, GAPMaternity, GAPBody, and GAPfit collection. GAP launched in Indian in May 2015. GAP also offers classic denim for office goers.
2.Jack & Jones
Although known for some relaxed jeans. The brand has built a perception of being a disruptive, rebellious, and edgy brand. Jack & Jones continues to offer a high-level of expertise when it comes to craftsmanship and quality under casual wear as well.
Lacoste believes in providing an excellent experience to their consumers with casual wear as well. Hence, they have been selective about retail stores. Lacoste caters to men and women who possess an active lifestyle and desire comfortable as well as qualitative, timeless products in different moments of daily life.
It primarily caters to men’s casual wear and co-owned by Virat Kohli. It is meant for open-minded and progressive men between the age group of 22 to 28 years. You will find all kinds of products covered here, such as shoes, t-shirts, shorts, track pants, etc.
It is a brand that offers an ode to street culture, something that has been missing in India. It brings top men’s fashion to the streets. The style typically encompasses tees, shirts, jackets, hoodies, sweatshirts, chinos, denim, shorts, belts, wallets, bags, and footwear.
The brand, launched in 2015, provides uniquely designed footwear, apparel, and accessories. The brand follows the tagline of ‘happy, crazy, and energy’ and aims to capture the attention of the young audience. Spunk shoes, shorts, and t-shirts are known for their comfort and quality.
7.United Colors of Benetton
Benetton caters to bright colours, authentic fashion, quality prices, and passion for work. Their casual wear is soft and ideal for Friday work culture. The shorts, t-shirts, and so forth have variants.
Although you might be surprised to find Park Avenue in the casual wear section, they have expanded the style quotient to this segment. Be it for work or family get together or weekend getaways, this brand has clothing style for every occasion. Their collection of exotic fragrances is highly popular amongst the youngsters