Digital Marketing is constantly progressing as we welcome the new year therefore marketers need to be on constant lookout for trends that assist them to shape their industry for the next 366 days. Well 2019, saw some exciting trends such as the Chatbots on the websites as well as the rich lead profiling and AI that becomes reality as well.
Though we will not say goodbye to many of the trends that we saw their rise in 2019, but we will continue that and take a step further to evolve with some of them becoming bigger than they were the year before and others are likely to combine to create more powerful marketing tools in 2020. Now, let’s take a look at a few that you require to keep eye on.
Now, we will discuss in more detail at some of the specific trends to lookout.
Though technology continues to advance at a rapid pace, so of course some of the trends are focused around technology. Though, there is a lot of pushback at the elevating digitalization and automation of communications between brands and customers, and desire to make marketing more human again.
Well! We know that technologies such as Al and data-driven marketing will definitely be a big trend for 2020, the comprehensive emphasis will be more on individuals than the technology.
- Customer Experience
2020 is surely the year of the customers. We will notice a massive shift in the beliefs about what marketing actually is. It’s not only trying to persuade people to purchase your company product or service. Instead, the priority has the shift towards offering fantastic customer experiences that will help individuals coming back to your website for more. In a sense, when you focus on creating a positive business culture and offering great services, the marketing almost takes care of itself. The growth of online content has given customers more power. They are not passive party nowadays they are capable to understand and learn about the details of the product themselves. They are no longer waiting for you to tell how your products are? Instead, they are self-sufficient to research and figure out whether the product is beneficial or not.
So, if you are still in doubt what actually makes a CX? It’s efficient, convincing, knowledge, friendly service, and surely the easy payment options are some of the tasks that individuals value most in the customer experience. But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, and easy mobile experience, brand image, and design add up to the overall customer experiences.
- Employee Engagement
If efficient and friendly service is the cornerstone of great customer experience, how do you ensure you’re offering this? The response, of course, is in your employees. According to a research, 46 percent of the customers will abandon a brand if its employees are not knowledgeable, and bad employee attitude is the number one factor that stops people from doing business with a company.
Your employees are the human face of your brand, so concentrate on the communication between your employees and the customers should be a vital part of your marketing strategy.
When you’re turning the responsibility of creating a great customer service over to your employees, you require to provide assurance that they want your business to succeed as much as you do.
The key to this is creating a strong foundation of employee engagement and taking small steps to ensure that every employee understands and is also aligned with the brand mission and the values.
You can’t expect your employees to take care of your customers if they’re not happy at work and don’t really believe in what you’re doing as a business. So, achieving a high level of employee engagement is a crucial step in enhancing customer experiences.
With the outburst of the smart speakers and voice search in recent years, you will be forgiven for thinking that “readable” content is more essential than visuals and designs these days.
In fact, the advancement of the voice searches is certainly going to change the way of creating content nowadays and in the future, you will neglect the visual content as well.
Research has shown that people prefer visual content to plain text. You just have to look at the growth of the image-focused platforms like Pinterest and Instagram to see the proof of this.
Listed below are some of the facts about the Visual content that you should focus on to make a mark in 2020.
- 65 percentage of the audience are visual learners.
- Colored visuals increase people’s desire to read the content by 80 percentages.
- People are 85 percentages more likely to purchase the product after watching a video about it.
- 93 percentages of all the communications are visual. This is the reason why visual attracts our attention and affects our attitude.
- Posts with images produce boosts more engagements.
- One and the most interesting fact is that our brain processes visuals, 60,000 times faster than text.
Visuals are easier to recall than the written text. Adding data visualizations, infographics, images, videos to your text not only makes it more enthralling and attractive but helps your message to absorb better as well.
- Al- Based Automation
Will 2020 be the year of the rise of the robots? Maybe!
Well! We all have seen a huge advancement in the Al over the few years, and a great increase in the number of businesses using Al-powered technology and automation to assist in marketing efforts.
Al is one of the major technologies which is behind the voice search and smart assistants. It’s also made Chabot possible, that are now popping up on websites than ever before.
Al technology and automation are assisting the various grunt work out of marketing so that brands could focus and concentrate more on the strategy and crafting a fantastic customer experience.
But remember, that the human aspect of marketing is still essential, so the idea is to use the technology to enhance the marketing efforts not to replace the real people.
So, it’s time to start planning your 2020 with great Digital Marketing strategies if you haven’t done. So, plan your Digital Marketing Strategy for 2020, keeping in mind all these above-listed points.
If you require some more help in this, contact Codeblends, a team of seasoned Digital Marketers who are always there to assist you in the marketing for the 2020 year that will surely leverage your business.