Live video is one of the most beneficial ways of using Facebook. The post briefs you through the exact steps that you can use. Live video has become popular over the last some years. Live video is available on just about every social channel; the barrier to entry’s quite low. Everybody’s doing live, but that doesn’t mean they’re doing it well, and it doesn’t mean they’re monetizing it. Once you go live, what do you say, what do you do once you are live, and how do you use live to grow your business? If you want to know, make sure you stick around to the end of the post. The post detailed shares you with live-action steps to make sure that you get the very best out of every live video you do.
Why should you even use Facebook Live?
Facebook wants to become the next generation. Digital streaming television platform. They are favoring live videos in the feeds. Live video gets six times the engagement, against ordinary recorded videos. There is no amount of sophisticated technology that will ever take the place of meeting people live and in person.
The next big thing in video, especially live video. You can interact in real-time with your audience. You might be wondering, where’s the best place to stream and how you can get real Facebook live videos viewers? Yes, you can do it on your profile and maybe in a private group, but the best place is on your Facebook business page. You can get much more mileage, including paid promotion.
Here are the three-step processes for monetizing or selling on your Facebook Live videos:
#1 Decide what you are going to offer:
Perhaps your product or service, or maybe you have a brand ambassador or affiliate marketing relationship with a third party. That’s where you get paid to broadcast and let your audience know about a particular tool, or product, or software, or app.
#2 Schedule your Facebook Live:
The second step is simple to schedule your Facebook Live. In this, you’ll need to do that using a third-party tool, something like zoom or Ecamm Live for Macs, and there’s BeLive TV, OBS, with many different choices out there.
You need to set up your Facebook Live, and what that does is creates a post on your Facebook page. This way, you can drive traffic to that post. The date and timestamp is the individual permalink.
Go to Twitter, Instagram, your email list, your messenger Chabot, and let people know to click on that get notified button, and they need be told when you go live on your page. If you are doing a third party, brand ambassador, or paid affiliate partnership type of Facebook Live, you will need to use what Facebook calls their branded content tag. It’s the little handshake icon. And that lets people know that you have a paid relationship with this partner, and it allows your partner to promote your Facebook Live to their audience.
#3 Go Live:
It is time to go live, with highly educational, valuable content. You can go to the camera or desktop sharing. If you are going to share your desktop, you need to prepare ahead of time some visuals, some slides perhaps, for sure. Again if you’re working with a brand ambassador or an affiliate, you’ll want to have a compelling call to action with an excellent offer that’s ideally exclusive to your audience.
It would help if you always kept in mind with these broadcasts, whether you are offering your products or services or working with a third-party brand ambassador or affiliate relationships. You still want to be on-topic and educational and adding as much value, so that your Facebook Live stands alone, almost like mini-training, a mini webinar.
After you have done all that hard work, your Facebook Live is completed. There’s a series of action steps that you need to take right away to maximize the sales from your Facebook Live videos. As soon as your Facebook Live has ended, you need to click the three little dots and then edit the video.
Working from the top down, you need to review that your title is the way that you want it. You also need to check the description, and also you need to add a call to action in the link. You also need to look at the thumbnail, see if you want to upload a specific image or pick one from the video.
You must add captions; videos with captions on Facebook get significantly more views. There is also a feature that you can trim the beginning part of your Facebook Live if you need to. It would help if you made sure that the first three seconds of your video hit the ground running. So that neat feature can come in handy.
Next, you need to let your Facebook Live get as much organic reach and engagement as possible. Then, you’ll need to go into ads manager, and then you need to turn that Facebook Live into an ad, because you can now add a link with a call to action button and drive people correctly to a landing page. And then, on that landing page, you need to ensure that you have the Facebook Pixel installed because that’ll allow you to target that audience that’s visited the landing page.
Also, you can create what are called engagement custom audiences based upon people who have viewed your video on Facebook, and that can be a small portion, or half the video, or almost all the video.
You can create different engagement audiences and retarget them with various content to make sure that you convert more of your audience into paying customers. If you’re new to ads on Facebook, use the boost button on your Facebook Live. That way, you can at least have that call to action link and button and send people over to the specific landing page for your offer.
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It would help if you always focused on your target audience and their exact needs. It would help if you ever discovered creative ways to use live videos to interact with your viewers. It will help you increase your audience and help you build trust in your brand through the genuineness of Facebook Live.
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