TikTok is the short-term video format app in the world. It has over 2billion downloads across the globe and has 1.5 billion active users every month. A vast audience gets addicted to this platform, and mainly teens between 15 – 25 age are in high percentage. It is merely an entertaining network since it got started, but in recent days marketers placed their feet on TikTok to show off their marketing strategies to promote their products. Even business people use various campaigns on TikTok to spark their brands across the world.
Most creators will make excellent short-term videos of any category and fail in getting engagements because of posting videos at the wrong time on TikTok. Then, what will be the correct time to post on TikTok videos?
Your perfect time to post TikTok videos can seem magical, but once you know it, you will start to gain the benefits. From acquiring new audiences to getting huge boosts in followers, likes, and comments, your video posting time on TikTok will be an unlocking element for your stunning engagements of videos.
To help you with the best time for TikTok videos to post, we are here to cover everything clearly from this post.
What is the correct time to post videos on TikTok?
In the social media world, TikTok is a newcomer, and audiences are getting addicted highly and complying with the app’s scrollable format. It means how the people are using the short-term video format TikTok, both for the business and entertaining. The features of TikTok are still growing every day. So you can find the right time to post videos on TikTok.The first thing to know about is every influencer, celebrity, business, brand, etc. having various times to approach their audience through video posting on TikTok.
The advantage of selecting the best time to post is that there will be less competition and more opportunity to engage your audience to your video post for liking and commenting, at once you have found the best time to upload on TikTok.
After some experimental analysis of audience presence and content length, you can find the best time to post on TikTok. As updates of TikTok may change, but the perfect time for posting videos to gain audience engagement won’t vary.
#1 Create a pro account:
TikTok’s analytics are available only on the pro accounts, which shows that if you are fixed in mind to grow on TikTok, then upgrading is a must option. First, switching from a standard user account to a pro account unlocks the unique features like profile metrics and post insights. These features will be helpful for you to find and post the videos at the correct time.
Here are the steps for converting your account to pro account:
- Go to the “Manage my account” option by clicking the three dots in the top right corner of your profile home page.
- Tap “Switch to Pro Account.”
- Choose the correct category for your business.
- Your standard TikTok account will reload to a Pro Account with new analytics options.
In these analytics features of Pro Account, you will find three tabs. There are Overview, Content, and Followers tabs. Now click on the Followers tab. Here, you can calculate your followers’ growth and your followers’ activities, such as the videos that your followers watched, etc.
Tip: Keep tracking your follower’s growth range and note on the separate template and refer daily because analytics only stores the data for the last 28days. Buying TikTok followers will elevate new followers for your TikTok profile and increase your engagements instantly whenever you post videos on TikTok.
#2 Get to know the audience location:
Because of the territories option in analytics, you can find from which country you are receiving more audience to view your post on TikTok. It also helps you find the right time to post according to the world’s time.
However, not like Instagram, TikTok shows only the countries where the colossal audience is coming to your post. It doesn’t break into the cities. And so, if your primary audience is the USA, there will be a lot of time differences to take into account.
For instance, if you need to cover NYC, you need to know their living time. Find their living time and post your videos to capture the audience within that timezone. So, your best time to post on TikTok will vary according to your audience’s time.
#3 Know your audience active time:
TikTok’s analytics seems to be a little basic when you come to know about Instagram analytics, but don’t fool! Everything you want to know about the analytics for the best time to post your videos, especially to see the audience’s active time. In the follower’s tab of TikTok analytics, scroll down to the “Follower Activity” option. Here you can find your audience’s most active hours and days and weeks.
Note: UTC (Coordinated Universal Time) where TikTok data will record.
It means that you need to convert your follower’s active hours to the timezone of your audience location to know the best time to post the videos on TikTok. You can use timezone converting tools to get out the timing of your audience. It could be more useful when you’re going to post the content on Facebook or Instagram.
#4 Measure the performance of content:
The final step is reporting!
It is the time-consuming part where most brands will skip this section. But all the data is helpful to know about the best time to post on TikTok. So, you need to take advantage of all the parts in analytics to realize it.
Below the content tab, you can find your post-performance for the last seven days. Once you click a video, it shows various metrics such as total views, traffic source time, average watch time, and also where your views came from. To help out when to post, analyze all the metrics – how many likes, comments, and shares received.
It’s essential to keep a document to track all your TikTok performance because TikTok only saves the data for the last seven days.
Here the metrics you need to track per video:
- Video likes
- Video comments
- Video shares
- Traffic source types
- Total video views
- Total playtime
- Top audience territories
- Total reached audience
And the final result is,
Performance of a Video + Posted Time + Audience Timezone = Perfect Time to Post