The world has evolved over time and so has the Swiss watchmaking industry. There was a time when watchmaking was all about the art and the craft but as we all know it is long gone. The business today it’s mostly about the numbers, the figures, and the sale that takes place out there in the market. But the core values have always remained the same. That is what has held together this beautiful industry throughout everything that has happened in the past. Franck Muller has been a brand that has always been about values. In terms of ethics, core principles, and the very prestige of luxury watchmaking, the watchmaker has always been ahead of many in the business.
Franck Muller was founded in 1993 and since the very beginning, it has been a symbol for innovation and avant-garde designs. The brand is not everyone’s cup of tea as its distinct and unique design language separates it from everyone else in the industry. The Swiss watchmaker is known for its usage of geometrical shapes and complications that adds that dash of magic to its watches. Let us take this moment for discussion about what makes this watchmaker what it is, special and unique. Also, what allows it to have such a great impact on the watchmaking business?
In order to be successful in this business, as far as the very top spot is concerned, it depends on how a brand creates its own identity. You don’t want to be lost in the herd because once that happens, people will start categorising you with the masses. You need to be distinct, you need to be unique, and you have to create a separate identity. That is exactly what Franck Muller has been able to do and it is what helps it stand out. Watches like the Franck Muller Vanguard played a pivotal role in that.
It goes without a saying that innovation plays a massive role in what goes around in the watchmaking industry. The era of precious stones and metals is far gone. Today, we live in a period where a watchmaker’s grasp over technology and its mastery over innovative ideas is what makes it the best. Well, in terms of all the above mentioned criteria. Franck Muller has done a fairly decent job and its watches have backed each and every claim it has made in the past.
It is important that you set a precedent of excellence and marvelousness in this line of business. Franck Muller has been able to do just that. It has transformed its work into its heritage. The brand is known to have so many great designs that it has created an entire empire. The Franck Muller Master Square seems like a worthy mention here.
All that being said, it is important to give credit where it is due. And frankly, Franck Muller is doing a great job.