Books

It’s not how good you are, it’s how good you want to be – Summary

Book Title: It’s not how good you are, it’s how good you want to be.

Author: Paul Arden

Book Summary:

In a simple sentence this book can be described as “How to succeed in the world”. A book for both talented and timid alike people to help make the impossible possible. Author covers how problems can be solved, ways to overcome you fear and to gain confidence, variations to think out of the box and how to learn from your own mistakes rather than pointing finger at someone else.

This book provides a unique insight into the world of marketing and advertising and has one of the best compilation of quotes, facts, images and success examples. It gives you insights on howyou can get success in your life and business.

It’s not about good how you are, it is how good you want to be. This book should be read by every individual wanting to unleash their creativity and ambition. Every single advice in this book comes out of the author’s experience in the ads industry, but it has a great value for everyone doing work in any creative field.

Once you decide how good you want to be and create a goal for yourself, you are essentially creating a vision of yourself in the future. All you need to do then is lay the foundation that will take you from vision to reality.

In a nutshell, you will get to learn to handle the challenges in your life, be responsible for your own actions, how you can be independent and how you can learn from your mistakes and failure. This book is very essential for those who are in advertisement, marketing and creative industry.

There are many good advices in this book, presented in a very easy way to understand. Some of my favourite pieces of advice:

  • Don’t look for the next opportunity, the one you have in hand is the opportunity.
  • When it can’t be done, do it. If you don’t do it, it doesn’t exist.
  • Fail, fail again, fail better.
  • You don’t have be creative to be creative.

Advertisers love to be creative. There are few things that excite and boost the morale of an ad agency more than receiving a request for a creative pitch. A creative pitch is when a potential client challenges an agency to show how creative they are. It’s a great opportunity for an ad agency to show how innovative and creative they can be. When working on a new pitch, no matter how creative you want to be, don’t forget that visual layout is just as important as idea generation. Indeed, both of these elements are of equal importance to a good pitch and should be treated as such.

What seems simple is actually wisdom. Paul Arden aims to teach business success from an advertising perspective. He talks about how to stimulate creativity, the benefits of making mistakes, how you can turn an average company into a great company (regardless of your position), how to communicate effectively, and more.

We’re all capable of reaching higher levels of success than we are aware of. But we have to deliberately decide how much success we wish to have and set goals accordingly. Achieving our desired level of success also requires embracing failure, being accountable for the outcome of everything we do or are involved in, and being willing to do whatever it takes.

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